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Examples of Titles & Descriptions

It is always a good idea to set your SEO site and page titles as well as descriptions. While descriptions do not necessarily help in ranking, search engines do use titles. In the Website Builder, there are three places to set SEO: Site Settings, Page Settings, and Site Overview (for bulk updating page SEO). These are for global site SEO terms and page specific SEO terms, respectively. Here is an example of how to set page titles and descriptions for your site.

注意：这些是一般建议。如需个性化建议和更具体的信息，请联系 SEO 专家。

Titles (Site & Page)

The title tells users and search engines what the site or page is about. Make sure titles are clear about what users should see on the site or page. This is one of the most important steps, as the title is directly what shows up in search results on search engines. Also make sure not to repeat keywords in titles, as this can be seen as trying to spoof results. A good page title should be no longer than 70 characters.

Description

描述是搜索引擎上网站或页面标题下方显示的内容，但有些搜索引擎（如 Google）并不总是使用既定的描述。根据访问者搜索的内容，搜索引擎可能会提供不同的描述。良好的描述长度在 130 到 160 个字符之间，并准确描述网站的内容。以下是移动网站构建器的示例描述：

最快、最简单的方法，只需几分钟即可构建外观精美的移动网站。包括托管、网站分析、点击通话、移动地图等

This description is 146 characters and accurately describes what the service does.

Keywords

Keywords are the terms that people search for while trying to find your site, though most search engines no longer take meta tag keywords (what is added in the site or page SEO settings) into consideration when ranking websites, so these are optional. The important part about keywords is that they match the content on the desktop site. Meaning that if you are running an oil change station, you should not have keywords relating to sushi. Here are the Keywords that CNN.com uses:

CNN,CNN news,CNN.com,CNN TV,news,news online,breaking news,U.S. news,world news,weather,business,CNN money,sports,politics,law,technology, entertainment,education,travel,health,special reports,autos,developing story,news video,CNN Intl

Notice that the keywords relate exactly to what CNN does. Also, they do not repeat CNN in every single keyword. CNN could have easily put CNN news travel, CNN news autos, and so on, but they know that repeating keywords is not a best practice.