Layouts
Your template includes the matching header, footer and navigation, but you have a multitude of options to change it. Depending on why you created a site, you can pick a social media focused header, a call-to-action buttons based header and so on. You can have different layouts between desktop, tablet and mobile views.
To change the layout of your site, in the left panel, click Theme, and then click Site Layout.
Images and Colors
我们的所有模板都具有鲜艳的调色板和丰富的图像,因此剩下要做的就是用您的品牌颜色重新着色网站,并挑选反映您利基的图像。在这样做时,不要忘记确保您已将模板的所有元素调整为您的风格。
Make sure to visit every page and double-check that the color of the text elements and backgrounds are correct. Switch to desktop, tablet, and mobile view as you go.
To change images, in the left panel, click Theme, and then click Images.
Page Backgrounds
替换模板自带的默认页面背景。您可以为每个页面设置单独的背景图像,因此请确保不仅更改主背景图像,还更改单个页面背景。
To change the site background, in the left panel, click Theme, and then click Backgrounds.
Consistent Branding
If your site accompanies your business or organization and you already have a branding package, make sure the site reflects that.
Fonts
If your company also has printed materials, such as brochures, leaflets, or business cards for promotion, use the same fonts and colors of your site. When it comes to fonts, our rich built-in library will cover you for the majority of widely-used fonts. If the font is not available, you can use Google fonts or even embed your custom font on the site using @font-face technology.
To change the theme font, in the left panel, click Theme, and then click Text.
Logo
Make sure your logo is in the header of your site. For most templates, you will just need to update the default logo of the template with your own one. Check both the header and the footer of your site.
For some templates, you have the option to upload a larger image on desktop and a crispier, smaller version of it on mobile. This means that you need to update the logo separately for each device layout.
Favicon
Favicons are a great way to make your site stand out on your users’ browsers. It is always a great idea to upload a smaller version of your logo as a favicon. If your logo is too big, just upload a small icon that matches the general design of your site in colors.
To upload a favicon, in the left panel, click Settings, and then click Site Icons. Click +Image next to Favicon.
SEO Optimization
For every site that you build, Website Builder makes our best effort to have your pages load quickly. We automatically resize the images for your site and optimize the code. When publishing a site, the sitemap is submitted to Google and Bing to make sure it is indexed. Complete the following to continue optimizing your site. To see all SEO settings, in the left panel, click Settings, and then click SEO.
图像优化
我们会自动调整图片大小并压缩图片,并显示适合设备的图片版本。但是,现代优化工具无法充分优化每张图片。例如,没有压缩工具可以优化 4000x7000 像素的图片。由于大多数用户的显示屏并不宽,因此只需上传较小的图片即可。
搜索引擎和社交媒体的元标签
To ensure the preview of your page on social media and search engine snippets look good, remember to set the following:
Alt text
Search Engines cannot see the images on your site, but they do crawl the alt text you put on them. This is a great place to use some of the keywords for your site.
To add alt text to an image, click the image in the editor, and on the Content tab, type the Alt text in the field provided.
Alt text is especially relevant for pages with a lot of images, but not a lot of content. Text is the main way to communicate with search engines, so make sure not to miss such an opportunity.
Note
Make sure that the alt text matches the image. Otherwise, you will hurt your SEO instead of helping it.
Personalization Rules
Place relevant links on the popups or notification bars through personalization rules. This way, you can make sure the hottest leads will definitely see your promo materials. For more information, see Personalization Rules
.
Contact Forms
It takes a lot of effort to deliver your message online, so make sure you hear the feedback! Do a quick test on your contact forms to make sure you receive the emails. For more information about contact forms, see Contact Forms.
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